Have you ever been curious about the origins of the renowned Lincoln Motor Company and the history behind one of America’s most iconic brands?

The Lincoln Motor Company was founded in 1917 by Henry Leland and has since become one of the oldest and most reputable American car brands. Despite facing economic downturns and undergoing ownership changes, it continues to thrive.

We are commemorating the history and progression of The Lincoln Motor Company, a prominent American fashion brand. Join us as we delve into the complex journey that led to its current iconic status.
The Lincoln Motor Company was founded by Henry Leland and has become a well-known American car brand. As the brand celebrates its 100th anniversary, we can reflect on its evolution over a century of history and milestones.

Lincoln was started in Detroit Michigan by Henry Leland, co-founder of Cadillac, in 1917. Its original purpose was to produce engines and aircraft parts during World War I. Sales were initially slow but picked up when they began producing luxury cars. In 1922 Leland sold the company to Ford, and it entered its first real production phase. During this time, they released models like the Model K and L which offered a luxurious option for automobile travel.

Starting in 1945, Lincoln experienced significant development, with Franklin D Roosevelt Jr implementing various changes that resulted in a wide range of cars, including features such as power windows, automatic headlight dimmers, electric wipers, and air conditioning systems – all considered luxuries during that time. The models by Lincoln became iconic American cars, among which were the Continental Convertible, Town Car and Mark VIII Coupe/Sedan known for their impressive design quality that continues to extend to modern day vehicles.

During the 1990s, Lincoln underwent significant changes as Ford aimed at producing highly luxurious and unique vehicles. This led the company unveiling popular models such as Navigator, LS sedan, and Aviator SUVs, alongside experimental pickup truck Blackwood which was created from another classic model – The Continental sedan.

Lincoln introduces new products with advanced technology and features, such as the 2023 Aviator and Corsair models, as well as embracing electric vehicles. The focus remains on their craftsmanship and innovative approach to meet the diverse demands of customers within the Lincoln Motor Company.

At Hooks Lincoln customer service and attention to detail remain top-notch with a new showroom that offers an effortless experience. Visit our beautiful showroom to see what Lincoln brand has to offer or explore our new product portfolio online.

On this Presidents Day, we acknowledge the legacy of Lincoln and wish a good century ahead.